We’re an e-commerce–first specialty coffee roaster and cafe in San Diego. Our aim is simple: make world-class coffee feel personal—through hospitality, design, and education.
Why We Exist
Goldchild was born from resilience, design, and obsession. Jeff built his craft to create a bar where competition-caliber coffee and genuine hospitality finally share the same space. Ela—born in Ecuador, raised in Sweden—brings the spirit of fika to our bakery and the eye of a designer to the room: bold, soulful, elevated. We roast in-house to spotlight origin and process, teach because knowledge tastes better, and design an experience that feels as considered as the coffee itself.
What We Roast
We specialize in single-origin coffees with profiles that highlight terroir and processing nuance. Expect clarity, layered aromatics, and clean finishes across filter and espresso. Each release is labeled by our Coffee Levels—Everyday, Elevated, Experimental, Exceptional, Extraordinary, and Exceedingly Rare—so you know exactly what kind of experience you’re stepping into.
World-class coffee and hospitality that feels personal.
We’re an e-commerce specialty coffee roaster brand with a content engine: podcasts, video series, and our short format zine Coffee Is Timeless. The cafe is where it all comes to life—music, design, community—so the experience you have in person translates to how you brew at home.
How We Serve
Education without ego
Fika by Ela
Our Promise
Shop Coffee
Coffees with a Backstory.
Our coffees change with the seasons — and each release has a story. Explore limited lots, everyday favorites, and rare, competition-level coffees. Roasted in small batches weekly.
Learn With Us
Brew Better at Home.
Brew guides and hands-on classes make better coffee achievable at home. We keep it simple: practical ratios, water that helps coffee shine, and small adjustments that move a cup from “fine” to “favorite.”
Brew Equipment
Coffee is Timeless, The Zine
Stories from origin. The business of roasting. Interviews with our friends. Coffee tips. Our weekly playlists. This is where our love for culture, craft, and community lives.
Come Say Hi
Visit Our Cafe in Downtown San Diego.
Make yourself feel comfortable. Taste something new. Ask us anything. Goldchild is more than a coffee shop — it’s a place to pause and connect.